Unless a customer has purchased from a brand before, they won’t know exactly how the fit will be. High return rates : One of the biggest challenges with selling clothing online is that the customer cannot try on the article of clothing before buying.But, since clothing is physical and can be personal, an e-commerce-only shopping experience has its drawbacks: (However, read on to see what Amazon has introduced to improve brand exposure online.) E-CommerceĪmazon makes it easy for consumers to buy and return items. In the past, all product pages have looked the same as any other listing. In the past, consumers would have those experiences with brands through their advertising and then in their stores.Īmazon can neither offer the runway-magazine-billboard marketing many fashion brands employ nor the in-store shopping experience. Past challenges of Amazon & the fashion industry Brand perceptionĪ brand involves the entire experience a consumer has with it. How to sell clothing on Amazon, featuring 2021 brand strategiesįirst, we’ll take a quick look at hurdles Amazon and the fashion industry have had to overcome.Consumers’ changing perceptions of Amazon - especially during COVID-19.changes mean for major retailers, third-party Amazon sellers, and Amazon itself? We’ll take a look at a few factors currently driving a major shift in the fashion industry: So, how is the fashion industry changing in 2021? What will those. consumers are shopping for clothing on Amazon (even during the COVID-19 pandemic). The fashion industry has been slow to debut on Amazon - until now.Īccording to Jungle Scout’s latest Consumer Trends Report, 39 % of U.S. If you need something in a matter of days - or even hours - you can get it from Amazon.īut in the past, consumers have not adapted as quickly to shopping for high-end, luxury, or branded clothing on Amazon as they have for, say, batteries and bath towels. Amazon is widely known as a go-to retail destination for home products, books, electronics, and really just about anything else.

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